D.LAB is an office building intended for Jakarta digital startups. It was part of SMDV, a venture capital investment company backed by Sinar Mas.
Alongside with their mission to be the destination for Indonesia entrepreneur, D.LAB was built to encourage a creative and collaborative working culture. This inspired the design direction to achieve a sleek and modern atmosphere with a touch of geeky nuance. We came up with the idea to explore binary number — a numerical system used in digital processing consist of only “1” and “0”.
client: SMDV (Sinar Mas Digital Venture)
discipline: Identity, Environmental, Printed Matter
scope of work: Art Direction, Design
illustration & mural: Ivanna Cerelia Suryo, Cynthia, Galang Ekaputra Larope, Jane Verawati
work done in collaboration with Ivanna Cerelia Suryo