Moms Do Laundry is a convenient laundry store set in Jakarta — one of the busiest cities in Indonesia. Being aware of that, Moms Do Laundry offers pick-up and delivery service with an online booking system. Also, what we love the most is their attention to the environment by applying paperless system on every transaction.
When the owners approached us, they already had the interesting name in mind. Therefore, developing the design direction is much more exciting. Moms Do’s visual language is intended to appear warm and lively, mixing bold modern typography, geometric shapes and victorian illustrations.
client: Moms Do Laundry
discipline: Identity, Printed Matter
scope of work: Art Direction, Design
work done in collaboration with Ivanna Cerelia Suryo